News

Valentine’s Day has transformed February into a season of love. There’s much anticipation in the air because you have been planning for the penultimate day when you meet your loved ones, exchange gifts (many of them exchange vows also), spend...

Fragrance descriptions for perfumes are like English literature essays – all fancy & nice but difficult to decipher! Many of us get overwhelmed with the description of ‘notes’ and ‘accords’ and ‘fragrance families’ being talked about with reference to Perfumes....

Couples are as omnipresent as Water. You look around and you will find someone who’s dating, someone who’s engaged, or recently married, or celebrating number of years together. If there are couples, there will be intimacy, closeness, attraction, memories, and...

If people were asked to describe Christmas festival, you would hear words like cheer, joy, get togethers, parties, red, green, cookies, cakes, and their aroma. Christmas is the most popular and widely celebrated festivals around the entire world. Pure Joie...

Men love style and stature, and in this quest, there is one product that can give that feeling independent of how a man dresses up - a perfume. A good luxury fragrance elevates not only how you feel about yourself,...

Perfume is a highly aspirational product. It signifies a higher standard of living, a stylish and evolved lifestyle. Yet when it comes to understanding about how to use perfume, many of us lack it. We use perfume too loosely and...

Don’t try to fix something that isn’t broken – that was the motto of large fragrance houses who relied on distributors & retailers for sales. Feedback on which fragrances are demanded more, or which ones should be made more would...

We are often asked by our customers ‘Deo vs Perfume, what is better’ or ‘Deo vs Perfume, what is the difference?’ It’s amazing how the two products are pitted against each other. Because it is like comparing two wheelers to...

The highest number of questions we get asked by our customers are: ‘Parfum vs Cologne, what is better?’ ‘What is eau de toilette?’ ‘Please help: what is better, perfume vs eau de toilette?’ etc, etc. Some of them do not...

Do you know that there is linkage of fragrances with Diwali? When Lord Ram and Sita were returning to Ayodhya after the exile, the whole city was decorated with diyas and flowers. Several accounts of this wonderful event describe the...

So, you have found the perfect partner for your wedding. But do you have the right perfume for the Perfect Wedding Celebration?  Think about this – how much planning and iteration do we do for our wedding clothes, jewelry, venue,...

Discover the best long lasting perfumes for women with captivating scents that last all day. Explore our top fragrance picks for all-day freshness from morning to night.